Even better: everything has to be shown. Because the YouTube/Instagram ratio is similar to the blog/Twitter ratio. In other words: it is more entertaining, fast-moving and forces you to communicate your message clearly and to the point. The attractiveness and viewing value of Instagram videos are largely bas on this simple principle. It sounds trite,…
My absolutely subjective feeling is that taking responsibility for their actions is something that very few companies (and citizens) are willing to do. And if they do, it’s only because they didn’t “escape” in time. You are welcome to discuss this with me and give me positive examples (please remember, exceptions prove the rule), but…
Because this is not a nice-to-have, but a must-have for companies. We should not only expect this basic attitude from the human resources department of our employer or our responsible tax office, but also demonstrate it ourselves as those responsible for communication. However, flexibility does not mean acting haphazardly and thoughtlessly. But on the contrary….
As a company, we have to know our dialogue groups, we have to listen to them, we have to observe the market and society and try to structure our impressions in as many layers as possible. We must break away from the idea of one truth, stop thinking in black and white, and understand things…
Alain Veuve Yes, of course, we all know that we are born into a fast-pac world and that the effects of the digital revolution are changing our entire society. But there is also the fact that the “breathers” between the individual changes are becoming shorter and shorter. But are we really aware of this? How…
What do you think of slow blogging? All quark or the basis for the successful bakery? And above all: Have you ever reach your limits as a blogger…? The rabbit in front of the snake – digitization and mium-siz companies Anyone who is now in a managerial position in a German mium-siz company should actually…
Can German SMEs do that? On your own? A Chief Information Officer? A chief digital officer? All three? Do I have to visit a competence center? Get a strategic partner on board? Who should pay for it, who order it? questions upon questions. This is how the topic becomes a hot topic. The willingness to…
Shock aggravation! And that can actually lead to a kind of rigid shocklead: The flood of blog articles, tooltips, listicles, websites and conferences that illuminate the numerous aspects of digital change is difficult to grasp. Because digitization can mean everything from the introduction of video calls instead of face-to-face meetings to the optimization of websites…
But things are getting mix up here. Now very slowly The problem lies in using the term digitization too broadly: This can refer to production processes and development as well as to external communication, sales, marketing and more. This makes a differentiat view difficult, and the subject more or less unmanageable. In magazines and blogs,…
However, management must also keep an eye on the profitability of the company. And that’s good! Because the compulsion to be profitable means that change can also be continu where it doesn’t hurt, manual and rundant processes, for example, which take up too many resources in the company. If, for example, sales and marketing are…
I have been dealing with the question of what conditions must be in place for corporate communication to succe in times of constant change. How difficult it is to answer this question is shown to me by the fact that every imaginary end point of my thoughts is an impetus for new thoughts. A never-ending…
On the results pages, the more exposure you have, and that can potentially multiply your click-through rate. Taking those spots at the top of the results page was marketer’s heave and note I said it was . Now , Google’s most recent update includ a cleanup of the first page of search results. URLs list…
