Can German SMEs do that? On your own?  A Chief Information Officer? A chief digital officer? All three? Do I have to visit a competence center? Get a strategic partner on board? Who should pay for it, who order it? questions upon questions. This is how the topic becomes a hot topic. The willingness to act remains consistently low in the number-driven managements in view of the unforeseeable consequences and a questionable, since intangible return on investment (ROI). Help, help! ” went the disruption Studies, commentaries.

Itorials and blog posts

On the subject all too often appear in the omniscient encyclical jargon of painstakingly suppress panic (“with burning concern…”). This is how the leading article becomes a sorry article. After all, what use is Bolivia Phone Number List a company history pepper with successes, an impeccable reputation, or undisput technological leadership if digitization comes in the form of some kind of disruptive nonsense or an Asian or American competitor arm to the teeth in terms of communication and flattening everything unhinder? Exactly: no use. RIP, mium-siz company. Examples of the chorus of concern journalists? But of course! “Digitization is the biggest concern of German mium-siz companies” ( WELT ) “Digitization.

Bosses have to be able to do that

Digital transformation poses challenges for IT” ( IT-Zoom ) “The pitfalls of digitization – a modular revolution” ( Handelsblatt ) On the one hand, the warning undertone in the posts is quite Singapore Lead understandable. After all, there is a risk of losing core businesses, competitive business models and entire companies. On the other hand: Due to the tenor and cadence of the contributions, it must appear to mium-siz managing directors as if the content shock diagnos by marketing experts had chosen the topic of digitization in order to become visible.