Within content marketing, we’ve often used several engagement metrics to understand content engagement: time on page, scroll depth, link or button clicks, and so on. With GA4, there’s a new metric called engagement rate, giving us one holistic metric to summarize user engagement on a page or site. What Is Engagement Rate in GA4 & […]
It’s time to discuss the newest addition to Google’s Core Web Vitals metric family – Interaction to Next Paint (INP). Later in 2024, INP will be included in the Core Web Vitals report to help site owners and developers evaluate their pages based on the new metric. What is Interaction to Next Paint (INP)? Interaction […]

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