On the results pages, the more exposure you have, and that can potentially multiply your click-through rate. Taking those spots at the top of the results page was marketer’s heave and note I said it was . Now , Google’s most recent update includ a cleanup of the first page of search results. URLs list at position zero with a featur snippet no longer appear anywhere else on the first page. This debugging has been call “duplication” ( duplication ). The goal, in essence, is to slim down the search results so that the user is present with relevant information in a clearer way. After all, from the user’s point of view, seeing the same URL rank twice on the same page is rundant and pushes another relevant (albeit competing) URL to the next page.

In short users may like the update

To marketers, not so much. Beware: is affecting some sites! Along with this update, Google may have inadvertently caus a spike in blood pressure to marketers around the globe! Along with this update, Google may have inadvertently sent marketers around the world into a hypertensive spike! For quite a few websites (and you might if you own a featur snippet as well as the Knowlge Panel Belize Phone Number List on the right side of SERPs) , some marketers report a sudden drop in page one rankings. to page 2 of the search results Many watch in dismay on their Google Search Console as their URLs, previously rank at position dropp to position 11, despite owning the featur snippet. If you’ve seen something like this, you can probably relax and take a deep breath.

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