But things are getting mix up here. Now very slowly The problem lies in using the term digitization too broadly: This can refer to production processes and development as well as to external communication, sales, marketing and more. This makes a differentiat view difficult, and the subject more or less unmanageable. In magazines and blogs, the umbrella term of transformation hangs over smoking heads like the sword of Damocles, but which one is meant? So where should you start with the digital transformation? In production? In research and development.

With the logistics

Somewhere in the technological thicket, between the collaboration tools, PIM, MAM, ERP, BI and CRM solutions, mium-siz companies are sitting and wondering how best to open up the digital B2B orange Bulgaria Phone Number List now. Because it is round on all sides. You can usually no longer start with digitization The fact is: you can usually no longer start with digitization. It has to do with logic. You can’t start a process that has been running for a long time. That’s something,digital strategy laid out at the core of the company . Such is ne. step by step But what is the proportion of companies that still communicate completely offline or do not collect and use data electronically? Tiny. That’s why it’s no longer about initiating or starting, but about the gradual continuation and implementation of an ongoing, ongoing process . The DNA of mium-siz companies must be digitiz– not fast, not rapid, but steady.

Certainly there is still something wrong

If the supply chain management consists of keeping an Excel list, that is not good. Surely there are still sales companies that “use” Outlook as CRM. There are certainly also manufacturers whose Singapore Lead website is no more than a better business card made in HTML and who do not present their product range online at all or only poorly. Certainly, thousands of marketing departments are also kept busy “scrubbing” old brochures and searching for the current product image. And: The intern is allow to post an advertising message on Facebook from time to time.