You ne to develop a persona. If you are looking for a Digital Marketing strategy that will lead you to satisfactory results, you ne a person. Thus, it is possible to send the right message to the people you want to reach and have a better chance of success. Without a well-defin persona, you may be reaching the wrong people for the strategy at hand. For example, if you think of a campaign that seeks to attract audience A, you ne to create a persona with these characteristics. Without this properly defin, you may end up reaching audience C which will not bring good results to your business.

You must also take into account

The person to produce content, do keyword research, design different marketing strategies, define the most relevant topics and understand digital behavior and in which channels you should invest more for Uk Email Lists the campaign in question. As a design it is not different either, since the colors, the shapes and the whole composition of the design can please a person A, but not be the ideal model for person B, for example. How important is a person? As indicat above, the person can help you at different stages of planning a specific action and to better define who you want to reach with your company.

In addition it can also help

You in the following situations: Deepen your knowlge of the audience: You really ne to know who is buying your products/services. First, you define your target audience more broadly, then you ne Singapore Lead to segment them until you reach the right people with your strategy. Know how the public sees your product/service: With the persona, you can understand your prospect’s routine, focusing on all their uncertainties, pains, and desires. Knowing this contributes to how the public feels about your brand and why they buy your products/services.  your brand more and more, generating more positive results and generating good conversions. Set a more accurate tone of voice.