Advertising surely you have heard
Look for commonalities between people who already know and identify with your brand, they can be great role models for you. You can classify the person in several different ways: gender, age, demographic region, marital status, among others. The main characteristic that must be consider are the consumption habits and personal preferences of each one. When building your persona, don’t just consider customers who are completely satisfi with your business. It is also important to consider the dissatisfi to draw a more accurate profile. What is the difference between persona and target audience.
This is one of the main doubts
That people have, and it is normal for Uganda Email List the two concepts to generate confusion. Although similar, persona and target audience are not synonymous. The target audience is a large part of the society to which you sell your products/services. The persona is the “fictitious” representation of your ideal client, in a humaniz and personaliz way according to the objectives of your company. He is like a character creat to represent your ideal client. It is important to have the persona because, strategically, it is more viable to think of a campaign aim at “María” than at a broader and less limit target audience.
Plus you can create as many people
As you want with the targeting that works best for that campaign. But keep a goal in mind: not too narrow, not too open. Two people is the most common for companies. And the PIC? If you work with Marketing or of the PIC (Ideal Account Profile) or ICP (Ideal Client Profile). This is a practice that defines the characteristics of your best client, who you want to reach at all Singapore Lead costs. The PIC is us more in B2B account-bas marketing strategies and is ideal for more target actions, so that the potential customer engages with your company and sees value in what you can offer. Why does your business ne a person? digital-marketing-team-people-development For digital marketing, for the company to be successful.
