Thomas Pleil provides an interesting approach to a very personal digital detox . For him, the smartwatch in combination with classic mailing is the solution to avoid suffocating in the data jungle. At the moment, however, the loudest ones still get the most attention. The network therefore feels like a school class out of control….
And how do you get those backlinks? In my post, I will introduce you to ten link building strategies that are classifi as “clean” by Google and will bring your pages and content to the fore. Between relevance and semantics Panda, Penguin and Hummingbird have chang the web landscape forever. With continuous updates, Google has…
False doctorates in politicians What do all these scandals have in common? Public trust has been abus. Which strategies in a crisis do not work at all? Do nothing and wait deny and lie Cover up and conceal Delete comments or content Here’s an example of how it’s done correctly: Personally, I don’t like the…
We cannot consume even a fraction of it. What at first glance seems like an enriching diversity is in fact a massive problem . Because not all content is really valuable. Or to put it bluntly: a lot of it is crap and distracts us. By keeping our eyes on demanding headlines, for example. Or…
Because that too is primarily a business. In the meantime , camps bas on the US model have also develop in Germany , which offer a kind of digital retreat . The whole structure is reminiscent of upscale hiking days. Laptop, smartphone, even the iPod stay at home. Communication rules are establish, speaking bans are…
Measure the success of your activities like a controller: Keep an eye on key figures such as newsletter subscribers, downloads or the number of new leads. They give you information about whether your content also contributes to the business goals and which corners you may ne to work on. Of course, this is easiest if…
It’s about marketing the content in such a way that it reaches the reader and makes a difference there. After all, you don’t do content marketing without a reason. Ultimately, you want to get your audience to take action , whether it’s reading your newsletter, downloading a whitepaper, or getting to know your product as…
Stick to the truth! Address any concerns and reservations your audience might have and be open to dialogue. She will appreciate that. Develop your stories for your audience, not the company. Because only then will your target group find themselves in the content and be open to your messages. Prepare your stories in such a…
He writes on an equal footing with his readers by putting himself in their situation and speaking their language. This includes, for example, not using technical terms or explaining them if necessary. 2. Journalists have a flair for good stories Journalists are always looking for something new and surprising. You have the ability to look…
Because on its own, a website only rarely wins customers. This requires integration into the overall marketing . The website is the center of all corporate communication – so make it a top priority! Telling good stories: What content marketers can learn from journalists Blogging is so easy! Just write an article about a topic…
A visitor counter, for example, proudly waving at your desir customer from the side, does not provide social proof. On the contrary, it means that visitors will probably say goodbye very quickly because your website makes a totally outdat impression. Search engine optimization should not be your primary motivation when creating the content of your…
Do it like others and sign up for our newsletter”. The number of comments on the blog as well as many social shares and fans of your social mia profiles also reinforce this impression. In any case, you should be aware of and address the insecurities and concerns your visitors might have (for example, on…
