Stick to the truth! Address any concerns and reservations your audience might have and be open to dialogue. She will appreciate that. Develop your stories for your audience, not the company. Because only then will your target group find themselves in the content and be open to your messages. Prepare your stories in such a way that they are easy to consume and understand. You can find some tips on this, for example, in this ZIELBAR article or in our article on the basic rules of online texting . So: More journalists in the companies! Journalists are therefore prestin for content marketing.

They think of their audience

Develop good stories and guarantee authenticity and relevance. And all without thinking too much about it. Because it is their professional ethic. These skills are just right at a time when traditional marketing Senegal Phone Number List content is becoming less effective. Because consumers today are looking for useful content that provides answers to their questions – not for gloss-over PR messages and advertising phrases. It’s also a great opportunity for journalists. In view of the mia crisis, in which many itors have already lost their jobs, content marketing offers them a new and lucrative field of work.

In fact as Joe founder of the

Content Marketing Institute, says, ” to be in journalism.” … but only with the necessary marketing knowlge! New fields of work for journalists, more quality in corporate communication: A perfect Singapore Lead match, it seems. But it is not that simple. Because despite all the skills that journalists bring with them and that are useful for content marketing: they are far from being the better content marketers. After all, content marketing is not just about producing content. The biggest challenge in times of “ content shock ” is making your voice heard at all.