He writes on an equal footing with his readers by putting himself in their situation and speaking their language. This includes, for example, not using technical terms or explaining them if necessary. 2. Journalists have a flair for good stories Journalists are always looking for something new and surprising. You have the ability to look…
Because on its own, a website only rarely wins customers. This requires integration into the overall marketing . The website is the center of all corporate communication – so make it a top priority! Telling good stories: What content marketers can learn from journalists Blogging is so easy! Just write an article about a topic…
A visitor counter, for example, proudly waving at your desir customer from the side, does not provide social proof. On the contrary, it means that visitors will probably say goodbye very quickly because your website makes a totally outdat impression. Search engine optimization should not be your primary motivation when creating the content of your…
Do it like others and sign up for our newsletter”. The number of comments on the blog as well as many social shares and fans of your social mia profiles also reinforce this impression. In any case, you should be aware of and address the insecurities and concerns your visitors might have (for example, on…
Name their challenges and desires and show them how you can help. Pay particular attention to these points when addressing your website: How would you like to be address to your desir customer (you or she)? Should the communication style be factual and informative or more casual and entertaining? Which mia and content formats does…
The important thing is that you have to feel good about it. what your ideal customer is made of, how they behave in certain situations, where they are, what they are dealing with and how you can reach them. TIP: Benjamin Brückner’s article “ Reader Persona – The person behind the reader ” will help…
These certainly play a part in the overall situation, but the decisive factors are your inner attitude, your understanding of values and your vision . What do you want to achieve with your actions? Are there any defining turning points in your life that have chang the way you look at certain things? What was…
Not in the evaluation We did not consider some tools in our evaluation. This includes: Tools that are not web-bas. WordPress plugins mention only once. CMS only mention once. Websites that bring no interactions, functions or downloads. The websites or software do not meet the framework that we have set ourselves. The analysis would otherwise…
However, many “tools” could not have been assign to suitable categories. Ultimately, the usefulness to the reader would have been ruc even if the list were larger. The absolute top tools Let’s get straight to the point. Some tools were mention by really many participants. These are the following: Canva (18 mentions) – The tool…
In any case, I’m a bit skeptical about customer or stakeholder surveys and other, more indirect measurement methods. In the end, trust is “only” an abstract emotion. Nevertheless, in his article “ Trust and Responsibility ” , which is well worth reading, Andreas Suchanek provides some important food for thought on the question of the…
The managing director Anita Freitag-Meyer of the Verden biscuit and waffle factory Hans Freitag wrote publicly on the website about a product recall trigger by the suspicion of metal bodies in products and was on all channels for the weekend Replies to comments available. This is not only fair and responsible to the target group,…
Your corporate identity will be unmistakable. 2. Authenticity creates trust Buying online is a matter of trust. Of course, you can also create trust in a product or service – through factual arguments, reviews, guarantees. But behind every product, every service there is a person. The customer must be able to rely on these people….
