The important thing is that you have to feel good about it. what your ideal customer is made of, how they behave in certain situations, where they are, what they are dealing with and how you can reach them. TIP: Benjamin Brückner’s article “ Reader Persona – The person behind the reader ” will help you to create a so-call persona . This is about the desir reader, but a lot can be transferr. 4. Your offer – solve the problem of your desir customer If you have three pairs to choose from when buying shoes that are all of the same type, fit you and look similar.

Which one do you choose

Probably the cheapest. At least Panama Phone Number List that’s how it usually works with similar and therefore comparable products or services. You have to differentiate yourself through price, which you probably won’t last long. And you certainly do n’t attract your desir customers with it. That’s why you ne an offer that is precisely tailor to the challenges and nes of your desir customers , which you can solve with your expertise. What are the most urgent problems of your desir customers that you can solve? What is your main offering and what makes it different from others.

The broader the range of offers

The more the core competence becomes blurr. Therefore, think carefully about which offer you present as the main offer on the website, and which “side products” and offers you prefer to promote elsewhere, for example via your email list or through target advertising. 5. Approach – build a bridge to the desir customer Earlier I describ how important it is to know your ideal Singapore Lead  customer. Now you have to build a bridge to him on the website so that he feels address. You want him to think you’re addressing him. Invest sufficient time in topic research and in specific content research . Try looking at old topics from a new angle or presenting them in a new way. Always make sure that the style and choice of words as well as the depth of content of your content suit your audience.