This can be done with any standard iting program. But if you want to upload the video directly from your smartphone without iting it beforehand, you should make sure that your very first picture looks identifiable in some way when you take it. And there is another special feature with the thumbnails: In the grid…
But if you don’t have in mind that you want to prepare this video for Instagram later, you have to decide on a very narrow section of your video material that you can squeeze into this format. However, if you are already clear about the format in which you want to post it later during…
With the autoplay function, the video starts without any action. But so that people don’t just keep scrolling, the first few seconds have to be particularly banging, and purely visually, because the videos on Instagram start without sound. volume When the videos start automatically, the sound is mut. This has two major consequences: On the…
Greater insights that emerge from this conference cannot be process in such a short time in an understandable way. It is also not easy to get experts in their field to be so brief. But if, as in our example, it is a matter of bringing a complex topic to a broad and inexperienc audience…
Even better: everything has to be shown. Because the YouTube/Instagram ratio is similar to the blog/Twitter ratio. In other words: it is more entertaining, fast-moving and forces you to communicate your message clearly and to the point. The attractiveness and viewing value of Instagram videos are largely bas on this simple principle. It sounds trite,…
My absolutely subjective feeling is that taking responsibility for their actions is something that very few companies (and citizens) are willing to do. And if they do, it’s only because they didn’t “escape” in time. You are welcome to discuss this with me and give me positive examples (please remember, exceptions prove the rule), but…
Because this is not a nice-to-have, but a must-have for companies. We should not only expect this basic attitude from the human resources department of our employer or our responsible tax office, but also demonstrate it ourselves as those responsible for communication. However, flexibility does not mean acting haphazardly and thoughtlessly. But on the contrary….
As a company, we have to know our dialogue groups, we have to listen to them, we have to observe the market and society and try to structure our impressions in as many layers as possible. We must break away from the idea of one truth, stop thinking in black and white, and understand things…
Alain Veuve Yes, of course, we all know that we are born into a fast-pac world and that the effects of the digital revolution are changing our entire society. But there is also the fact that the “breathers” between the individual changes are becoming shorter and shorter. But are we really aware of this? How…
What do you think of slow blogging? All quark or the basis for the successful bakery? And above all: Have you ever reach your limits as a blogger…? The rabbit in front of the snake – digitization and mium-siz companies Anyone who is now in a managerial position in a German mium-siz company should actually…
Can German SMEs do that? On your own? A Chief Information Officer? A chief digital officer? All three? Do I have to visit a competence center? Get a strategic partner on board? Who should pay for it, who order it? questions upon questions. This is how the topic becomes a hot topic. The willingness to…
Shock aggravation! And that can actually lead to a kind of rigid shocklead: The flood of blog articles, tooltips, listicles, websites and conferences that illuminate the numerous aspects of digital change is difficult to grasp. Because digitization can mean everything from the introduction of video calls instead of face-to-face meetings to the optimization of websites…
