This is the standard definition and from which all types of telemarketing that exist are born. Yes, there are several types and each one has a key characteristic. Knowing them and using them properly can help you improve in certain aspects or sell one type of product better than another. Today we will tell you what types of telemarketing exist and we will investigate what characteristics each one has. 1.- Active telemarketing: hot and cold Active telemarketing is one in which the agent makes the call to sell or inform about a product.

The call is not expect

By the receiver and is usually the one that generates the most annoyance among users. Cold active: the client does not have any previous knowlge about the company and has not request information of any kind. They are more Latvia Business Email List complicat calls, since the convincing action must be carri out. Hot Asset – The customer already has an idea of ​​what the company does and may have had some prior communication . It can be a lead that arrives through a form or that has generat interest in a survey. 2.- Passive or receptive telemarketing In passive telemarketing, the client is in charge of contacting the call center.

You can request information

About a product or make a purchase.  type of telemarketing, an external marketing campaign is necessary to generate interest. 3.- Types of Telemarketing according to the location It is also interesting to Singapore Lead know that there are 3 types of telemarketing depending on the location or system us. Internal: the agents belong to the same company and make the calls from the official facilities. Outsourcing: this is call when the calls are subcontract to a third party. For example, a professional call center company. Home Office: as their name indicates, they are agents who work from home and who belong to the company.