With such a complex and wide ranging subject

Even better: everything has to be shown. Because the YouTube/Instagram ratio is similar to the blog/Twitter ratio. In other words: it is more entertaining, fast-moving and forces you to communicate your message clearly and to the point. The attractiveness and viewing value of Instagram videos are largely bas on this simple principle. It sounds trite,…

I am not a customer not a stakeholder

Because this is not a nice-to-have, but a must-have for companies. We should not only expect this basic attitude from the human resources department of our employer or our responsible tax office, but also demonstrate it ourselves as those responsible for communication. However, flexibility does not mean acting haphazardly and thoughtlessly. But on the contrary….