In any case, I’m a bit skeptical about customer or stakeholder surveys and other, more indirect measurement methods. In the end, trust is “only” an abstract emotion. Nevertheless, in his article “ Trust and Responsibility ” , which is well worth reading, Andreas Suchanek provides some important food for thought on the question of the…
The managing director Anita Freitag-Meyer of the Verden biscuit and waffle factory Hans Freitag wrote publicly on the website about a product recall trigger by the suspicion of metal bodies in products and was on all channels for the weekend Replies to comments available. This is not only fair and responsible to the target group,…
Your corporate identity will be unmistakable. 2. Authenticity creates trust Buying online is a matter of trust. Of course, you can also create trust in a product or service – through factual arguments, reviews, guarantees. But behind every product, every service there is a person. The customer must be able to rely on these people….
I place a special focus on the question of what this means for companies. How is trust creat? The foundation for trust is laid in the parental home. Children trust their parents to take care of them. If this is not the case, on the one hand there is no self-confidence and on the other…
That doesn’t inspire confidence. A website should also keep what it promises and also be authentic and describe the person, the company, the product or the service as truthfully as possible. Jutta Beyer explains this very aptly in her article “ What is an authentic website? “We also recommend Dr. Annika Lamer’s guest article ”…
They also offer you a good platform to gain contours as a person. 7. Show rough ges Mister Saubermann says hello? If everything always goes smoothly, it’s boring. Straight corners and ges make a person interesting. So feel free to admit little quirks, mistakes in the past that you have learn from. There is also…
You can write how your beak has grown – of course always under the stipulations of respectful cooperation. But even on the company website there is no reason to resort to rigid sentence constructions and hollow marketing phrases. Tips for a lively language: verbs instead of nouns Active instead of passive Short sentences (also ellipsis…
Authenticity brings you your desir customers If you are authentic, you will automatically attract your desir customers – the ones who really suit you. Customers who don’t leave after you’ve already put a lot of time and effort into the initial contact. Customers for whom you don’t have to constantly work hard only to fear…
Misunderstanding 2: Being authentic is only for the solo self-employ You think that as a company boss, authenticity is none of your business, after all you work in a team? Of course, a solo service provider will put more emphasis on themselves than a small or mium-siz company that sells a product. But SMEs can…
Does it smell like buzzword in here? Thick trousers, nothing behind them? One thing is clear: for large companies, authenticity is a delicate matter . Too often authenticity is written on the flags, where in reality there is only script reality in it. The freelance journalist Julia Wadhawan recently made the typical misjudgments in her…
Whether it means the introduction of external content production or the internal training of employees – at the beginning these are very cost-intensive investments that often only pay off later . Standardization in the form of a content strategy with guidelines for content creation can ruce some of these costs and at the same time…
In plain language, this means that more and more data is being creat and that this data is content that can be us for internal and/or external communication and that, if us correctly, has an impact on a company’s financial results. An example: The research and development department of a company is working on a…
