The modern world is full of acronyms. In the business world, it is not uncommon to find several of these letters combined. Some of the most common in the entrepreneurial world are B2B and B2C. However, a third acronym is gaining ground, that of D2C .

But, before we find out how it can help industries, let’s understand a little better what each of these acronyms means:

• B2B: business to business, that is, companies that sell products or services to other companies;
• B2C: business to consumer, that is, companies that sell products or services to the end consumer;
• D2C: direct to consumer, which represents businesses such as industries, importers or distributors that also sell goods to the end consumer.

When we think specifically japan telegram data about businesses focused on selling to intermediaries, for a long time the possibility of selling directly to the end customer was not very viable. This is because opening a store specifically to serve these people would require a very large investment.

However, with the growth of online commerce, D2C has proven to be a great alternative for increasing industry sales . Selling online is not that expensive, especially for companies that already have established products on the market.

Tip: How to sell online: the secrets they didn’t tell you!

Of course, there are pros and cons put email follow up into practice to adopting a new positioning for part of the company. However, in this article, we will show you some of the advantages of D2C, as well as how to deal with the negative aspects of this change.

Are you ready to learn how to increase your sales?

Pros

 

Expand your audience

When you decide to sell directly to the end consumer, you expand your audience. This way, with more potential customers, the chances of you increasing your sales increase.

However, you must take some precautions. The most important of these is to identify, among the end consumers, who your persona is . In other words, what is the profile of your ideal customer? You need to have this part of the strategy for china numbers this new area very well structured so that the retail part of your business can prosper.

Tip:  How do I identify the ideal customer profile for my business?

By knowing this audience in depth, you will be able to adjust your actions to reach them more effectively. This is because, just as you have a specific way of communicating with other companies to whom you already sell your products, you will need to develop a way of communicating with the end consumer through your marketing actions .

Reduce the number of intermediaries

When you decide to become a D2C sales model company, you make it easier for the product to reach its final recipient. By reducing the number of intermediaries , you can make prices more competitive for customers .

This advantage can be very beneficial for a company that is entering a new market. This way, it becomes easier to establish itself with a good sales volume!