EEAT stands for Experience , Expertise , Authority , and Trustworthiness , and was first mentioned in Google’s Search Quality Evaluator Guidelines
. The Google search engine uses these characteristics to assess the quality of a website. These three characteristics (EEA) can be used to determine the level of credibility of a website. These EEAT characteristics should therefore also be considered during search engine optimization (SEO), as they are relevant ranking factors.
We will explain what the individual terms mean and what needs to be taken into account in the next section.
Experience different EEAT properties
Experience is primarily about the author’s own experience. This can be their own experience within a product review or a general page that reflects their practical experience. Typically, the credibility of a website in certain areas increases when buy telemarketing data an experienced person who is also well-versed in that specific area has created the website or article. This characteristic was added to the evaluator guidelines for quality assessment in 2022 and has since become known as “Double-EAT.”
Expertise
Expertise assesses the author’s specialist knowledge and special skills. This expertise is therefore reflected on a website. For example, if a certified attorney explains various laws in a blog, this is more trustworthy than if it were explained by someone with little or no legal experience. Thus, expertise also has a significant impact on the EEAT rating and should not be neglected in SEO (search engine optimization).
Authoritativeness
The authority of an author or website is measured either by the author’s popularity or by the entire website. The reputation and popularity crisis management: what to do to maintain the company’s good reputation? of an author or website can play a decisive role in determining authority. For example, a city hall’s official website for registering a business is an authoritative and officially recognized source for registering a business.
Trustworthiness
The credibility or trust of a website is the whatsapp database brazil most important characteristic and is also composed of the other three characteristics (expertise, experience, and authoritativeness). Trustworthiness or credibility is therefore significantly influenced by the other characteristics. Website trust can therefore be determined, for example, by the good reputation of the author/website or by the professional competence within the texts.