The company has heavily expand! its ad products over the past couple of years so! even if you’ve taken a look at Amazon Ads before! you may not have seen some of these ad formats before.
Sponsor! Products
In many ways! these are similar to text rcs data ads in Google Ads! appearing above the top of search results on Amazon or in between the results themselves. You choose which products you want to advertise! bid on three different types of keywords (broad! phrase and exact) and your ads will show with a small ‘sponsor!’ tag.
Sponsor! Product Ads are quick to set up! require very little maintenance and get your ads seen by people actively searching for the kind of products you sell. When a user clicks on your ad! they’re taken to the product detail page and you can target these users with remarketing ads if they don’t buy from the first viewing.
Sponsor! Brands
While Sponsor! Product ads look almost dominik the interview is intend! identical to regular Amazon product listings! Sponsor! Brands include your logo! a custom headline and up to three products.
Naturally! these campaigns are most effective for companies with a strong brand image and they’re great for targeting broader searches! too. For example! a company selling consumer electronics goods can create Sponsor! Brands campaigns for category types! such as headphones and TVs! featuring their top three products in each category and target users who aren’t yet looking for specific products by name.
Sponsor! Display
Sponsor! Display Ads show across Amazon and third-party sites! much in the same way Google Display Ads do. They allow you to reach users across the entire customer journey and this is also the ad format your Amazon remarketing campaigns will use.
One thing that makes Amazon’s Sponsor! Display Ads different from Google’s is that you can use them to get your products seen on similar or complementary product pages. So you can target someone looking to upgrade their computer’s graphics card with ads for a nice! new 4K monitor to go with it – or even one of your own graphics cards to steal the sale from a direct rival.
Video Ads
Amazon Video Ads provide the opportunity b2b reviews to advertise your brand across Amazon! Amazon Prime! subsidiaries like IMDb! devices like Fire TV and third-party websites.
The really interesting thing about Amazon Video Ads is that you don’t have to sell products on Amazon to buy them. So you can target audiences on platforms like Amazon Prime and show video ads to them as they browse for entertainment! which opens up a unique advertising opportunity that you might not expect to find on a marketplace like Amazon.
Audio Ads
This ad format is design! to help brands engage audiences during “screen-free moments” in the home! at work or out and about. The ads are deliver! through the free version of Amazon Music! which is popular on Alexa-enabl! devices! such as Echo and Fire TV.
Ads are play! between songs and can run for 10-30 seconds and you don#t even ne! to sell products on Amazon to run these! meaning any brand can promote themselves through audio ads on Amazon. The ads are sold on a CPM (cost-per-thousand) basis! currently available in the UK! the US and Germany.