In modern public relations and marketing, it seems that “transparency” of products and brands is more important than ever. With the spread of social media and the Internet, secrets and scandals can spread instantly, and there is no end to cases where the image of companies and celebrities is shaken.
This time, I will talk about the importance of “transparency” while talking about the scandal involving Nakai Masahiro, which has been a hot topic since the end of 2024, and my own experiences as a public relations and marketing officer.
Nakai-kun’s scandal shows the PR risk
At the end of 2024, a scandal involving Nakai Masahiro came to light. Nakai was a former member of a national idol group and was extremely country email list popular, appearing in many commercials and TV shows. However, after the scandal was revealed, Fuji TV refused to acknowledge the involvement of its employees and held a closed press conference, drawing criticism, and sponsoring companies decided to suspend the commercials. Furthermore, the suspension of commercials by companies spread quickly, resulting in reports that Nakai was even planning to retire.
This series of events clearly demonstrates the importance of “speed of response” and “transparency” in modern public relations and crisis management.
For companies, celebrity scandals have a direct impact on sales and brand image, which is why public relations staff and sponsors responded quickly and appropriately.
Actual experience as a PR/marketing professional
For example, when I bought some 4 of the biggest challenges in seo right now potato chips the other day, the package had attractive catchphrases like “Mischievous texture” and “Addictive endless manufacturing process”. Such gaps create distrust in consumers and make them think “I will never buy them again”.
Also, I find it painful to recommend products to consumers that I don’t like. I don’t want to recommend something to other people that I wouldn’t recommend to my family or close friends. Working at such a company allows me to promote the product with confidence, and I also find joy in my PR and marketing work.
The essence of transparency revealed in JY Park’s words
Suddenly, Korean music producer JY Park said the following about the “NIZI Project” that produced NIZIU:
“If you wouldn’t do it in front south africa business directory of the camera, don’t do it off camera either.”
These words truly convey the importance of honesty and attitude, and I feel that they apply not only to talent, but also to public relations and marketing.
Given that what companies and talent do behind the scenes may one day come to light, it is important to act with transparency from the start.
In today’s social media society, it is difficult to hide even the smallest of actions. The saying “Walls have ears and doors have eyes” has become a reality.