If there is one area that has been closely following technological advances, it is Marketing. Proof of this is the growing performance of digital marketing and the arrival of Martech .
While digital marketing uses digital media to create promotional strategies (such as email marketing, sponsored links and content management), martech , on the other hand, delivers similar results and has the advantage of investing in technology to automate repetitive processes, improve internal communication and relationships with the public.
Regardless of the area of activity of your business, if you have not invested in technology for marketing, the return on marketing is probably much lower than expected.
However, it is still possible to change this reality. See below some advantages of applying technology to marketing and discover what the trend is for 2024.
Why use technology in marketing?
The market has undergone profound america phone number list in this new era of innovation. Traditional marketing studies have had to adapt to the new consumption format. Even Philip Kotler, who for many years was known as the “father of marketing”, in his book called “Marketing 5.0 – technology for humanity”, warns about the different consumer profiles and the generational gap.
On the one hand, there is a generation that is older and not as connected. On the other hand, there is a new generation that is hyperconnected and changes preferences quickly. Generation Z and Alpha are those that do not get attached to a brand so easily, if they do not feel so involved with it.
In other words, marketing professionals must prepare to serve this more digitalized audience that wants a more interactive relationship.
However, simply having a profile on social media is not enough. Without the right interactions and strategies, the lead will lose interest.
Given this, other questions arise. On social networks, there is no waiting list (as happened with telemarketing services); all users speak and want to be answered in the same way.
How can we establish this relationship with so many individuals simultaneously? It is humanly impossible. Therefore, this is just one of the many tasks that technology performs masterfully.
Marketing will always be where the customer is. Although the retired generation is considered to be the one that consumes the least digitally, a survey conducted by the Brazilian Society of Retail and Consumption ( SBVC ) in 2020 showed that 82% of consumers over 60 years old said they shop online. The ease of accessing information via a smartphone is indicated as the main influencing factor.
In addition to all the issues raised so far, there are other factors that justify the use of technology in marketing, such as the advantages highlighted below.
5 advantages of using technology in marketing
There is a lot of talk about how which csp model is best for me? has changed marketing, but looking more broadly, we see how technology has changed many areas and even consumer habits.
If marketing is seen today as a great transformer, it is a sign that it is a pioneering area that follows market trends. Therefore, by being in tune, marketing has identified some advantages in using technology to its advantage.
1 – Process automation
Imagine having a list of 300 potential customers to whom you want to send an invitation (email marketing) informing them about an event that your company will be participating in? Now, imagine sending each invitation manually, individually? It would be a repetitive, tiring and time-consuming task. In this case, marketing automation supports this process.
Instead of keeping your team members doing tedious, boring work, technology can get the job done faster. Meanwhile, your workforce can put their skills to better use by thinking up new strategies or even updating and expanding your contact list.
2 – Customer Journey Mapping
Creating attractive products and phone number taiwan may not be enough to drive a lead to purchase. The uncertainties that the public encounters along the purchasing journey must. Sometimes, the lack of information or contradictory information across different channels makes a lead lose trust in the brand. Mapping bottlenecks is essential.
Additionally, data collection provides new insights into business goals. If a product is to a young persona, but when mapping the customer. Journey the data reveals that it appeals to an older audience, it means it’s time to rethink strategies.