Knowing how to sell more on Black Friday also includes worrying about an essential issue: the quality of customer service .
Just as there is no point in a restaurant selling cheap dishes but having terrible service, the discount on the product or service is not the only factor that counts.
In fact, it is quality service qatar telegram data that will make the consumer trust the business and want to return, even without any specific promotion. In addition, a positive experience helps the customer recommend the company to others.
Provide great service
That’s why, in e-commerce, the to handle a higher volume of interactions. Fast, efficient service that truly helps the customer complete the purchase stands out from the competition.
For companies with long sales create a publishing schedule cycles, good customer service is even more critical. Since sales are usually consultative, it is necessary to work on and build trust all the way through to the conversion process . After all, it will be necessary to educate the customer and even get inside their mind to make them say “yes.”
Excellent customer service makes all the difference in this process, ensuring that each stage of the purchasing journey has great added value! In addition to potentially facilitating the current sales process, taking care of customer relationships brings new opportunities in the future.
Invest in advanced segmentation
When I talk about selling south africa numbers more on Black Friday, it’s not enough to reach more people: you need to understand how to reach the right people at the right time ! For complex sales, this is even more true, since the decision takes longer.
In this sense, advanced segmentation is essential . Using demographic, behavioral and psychographic data, it is possible to create personalized campaigns to speak directly to the target audience.
One possibility is to use remarketing lists , displaying strategic ads to those who have already visited a company page, for example. There is also the chance to explore Custom Audience campaigns on social media.
Another possibility to consider is personalizing communication throughout the sales funnel . If the lead is already qualified , for example, approaching them with relevant information about the company and solutions or even with specific promotions may be the best way!
Create omnichannel strategies
Before deciding to buy, consumers use different channels . Even in simple sales, it is common to see customers doing online research, checking opinions on social media or comparing prices on different websites.
To ensure that the experience is integrated and consistent, it is essential to develop omnichannel strategies . This is what happens when the customer can buy online and pick up in the physical store or when a promotion they see on social media is also available on the website.
In the case of longer journeys, omnichannel integration allows you to integrate the stages of the sales funnel . This is the case of a lead who fills out a landing page , participates in a webinar and receives emails relevant to the moment they are in, for example.
Taking this into account is especially important for your sales strategy because omnichannel encourages conversion . Because of this integration, the customer feels that the company is always available, which increases their interest in using their preferred method to make a purchase.