There are many tangible points in the studies on marketing and sales. Although they are different areas of a business, there is a strong relationship of complementarity. After all, the success of marketing planning depends, among other factors, on good sales management.
Marketing can generate highly qualified leads, ready to start the purchasing journey, but if the sales team creates uncertainty and insecurity, all the previous effort will not generate revenue. And what is more sensitive to an organization than making large investments in marketing and not getting a return on the amount invested? This can certainly be a point of discussion for your company’s board of directors.
With this in mind, we created this content that, in addition to explaining the relationship between sales and marketing, will reveal the ways to achieve efficient sales management. Enjoy reading!
What is Sales Management?
Sales management is the way in which a sales whatsapp number list is led to achieve goals and targets. The focus of sales is always on closing deals! However, convincing the consumer to complete the purchase is a difficult task.
The challenge has become even greater with the rise of e-commerce. It only takes a few clicks for the customer to receive a vast number of offers for similar products.
Given these obstacles, proper sales management has never been so urgent. If e-commerce brings competitors closer to customers, one way out is to use this tool as an ally in your sales strategies. Sales employees must be familiar with best practices and strategies. Sales management requires expertise to explore the team’s potential both individually and collectively.
The role of the sales manager is to maximize results. Therefore, he or she plays a fundamental role in personnel management, from recruiting new employees and training to retaining the team. And in process management, reducing bureaucracy and providing fluidity in closing the deal.
The sales manager is also responsible for interfacing with other areas of the company, such as inventory, logistics, marketing and finance.
Proper sales management is recommended for any company, from micro to large, regardless of the sector or time in the market. Sales team management helps your company understand some issues, such as:
Why can’t they have bolder goals?
Why doesn’t the company become competitive, even though its goals are frequently exceeded?
Why don’t leads convert into customers?
Why do customers not become loyal?
What is the difference between sales and marketing?
Marketing is the sector that does advantages of total voice only talk to customers. Marketing seeks to reach new people, looks for new opportunities, and works to ensure that the brand gains its space in the market and in the minds of end or potential consumers. All this with the same intensity with which it seeks to maintain the loyalty and satisfaction of those who are part of the customer base.
On the other end, we have the sales team. Made up of employees ready to correctly guide the good opportunities generated by marketing. The sales department knows the consumer, interacts with them and triggers attraction triggers.
Both marketing and sales are based on techniques and strategies. When combined, they can boost business revenue.
Reasons to integrate and automate marketing and sales
Marketing dedicates efforts to convince an phone number taiwan that its offers are unique. The lead creates expectations, analyzes, compares, seeks recommendations, goes through the stages of the journey until he is convinced to close the deal. When he arrives at the sales department, the customer asks the salesperson if the offer really has all the unique features advertised.
At this point, if the seller does not have enough information and responds with “I don’t know”, “maybe there is”, or worse “if it says there is, it must be there”. What are the chances of the customer canceling the purchase at the time of payment?
In order to avoid scenarios like this, the integration and automation of marketing and sales has become something that brands are eager to do. The idea is to eliminate obstacles that compromise the completion of the customer’s entire journey.
In this situation, described above, several investments were wasted. It involved spending time and money. In addition, managers were frustrated because they did not understand what the bottleneck was that caused the sale not to be closed.
In addition to all these issues, we list some more reasons to integrate marketing and sales automation:
Noise reduction in communication
Integration and automation reduce communication noise, as it allows both teams to have access to the same information. If there is any change in the offer during the process, no team will work with incomplete or outdated information.
Marketing and Sales will also be equipped with the same technical guidelines, values and guarantees. This alignment conveys greater confidence to the customer.