If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important.
Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users.
Facebook is always introducing new things as well, whether they be for personal accounts or business accounts. Here are a few new Facebook and Instagram features that you should take advantage of:
Facebook’s “Messenger Day” and “Instagram Stories”
One of the first new Facebook and Instagram features that may be of interest to marketers is Facebook’s “Messenger Day” and Instagram’s “Instagram Stories” features.
Snapchat, now called “Snap,” has over 100 million daily users, according to Hootsuite, and it’s obvious that the folks at Facebook are trying to mimic the popular platform with features of their own.
The “Messenger Day” feature functions just like Snapchat and includes stickers, filters, and more — all of which disappear after 24 hours.
The “Instagram Stories” feature
“lets you share all the moments of your board members email lists day, not just the ones you want to keep on your profile.
As you share multiple photos and videos, they appear together in a slideshow format: your story.” This feature mimics the Snapchat story tool, and can help your business connect with customers in new ways.
Keep in mind that Snapchat generally caters to younger users, and because these features mimic Snapchat in so many ways.
It may be safe to assume that younger what is the average conversion rate on amazon ppc? users of Facebook and Instagram will also dominate use of these features — that’s yet to be seen, of course.
Facebook Messenger Reactions
According to AdEspresso by Hootsuite, Facebook Messenger has shown some users a reactions option.
Much like the reactions you can choose when phone number thailand engaging with a Facebook post. The messenger reactions offer the option to use dislike, wow, sad, angry, and other emojis.
This isn’t as important for businesses, especially because it may appear unprofessional. To interact in this way with customers who may message you, but it’s still important to keep an eye on.