When we think about Digital Marketing , we can define micro-moments as stimuli that occur in small fractions of time during the customer’s Purchase Journey .
With the constant changes in people’s consumption habits generated by technology, <strong>purchasing decisions are made on the spur of the moment and according to specific needs, that is, there is no right time to buy .
In this article we will talk spain telegram data about micro-moments and their importance for increasing sales in the virtual scenario</strong> . Keep reading and check it out!
How does Google classify micro-moments?
Recent research by Google shows that 79% of smartphone users want immediate answers when searching for information what you will learn about email sales online . This means you need to be ready to be reached when a potential customer needs you.
According to Google , micro-moments can be subdivided into:
- “ I want to know moment ”: is characterized by the satisfaction of curiosity;
- “ I want to go moment ”: when smartphone location tools help people get where they want to go;
- “ I want to do it moment ”: users look for information on how to do what they want; searches range from recipes, makeup tips, hairstyles, decoration, etc.;
- “ I want to buy moment ”: these are the moments when the user seeks information about a certain product before buying; the motivations may be to replace something that is broken or even to obtain information about something new.
Watch the video below made by Google and better understand micro-moments!
How important are micro-moments in Digital Marketing?
In Digital Marketing , micro-moments happen when a consumer searches for a specific piece. Of information, product or south africa numbers service on Google before making a purchase. Digital interactions now influence the purchasing process as much as a salesperson, and in some cases even more.
Persona research and consumer interviews can be very useful for understanding your audience’s. Consumption and online research habits , so your entire strategy must be based on data that is relevant to your business.
Tip: Digital Marketing Strategies: How does this impact my results?
How can micro-moments help your company sell more?
In the digital market , being found is a key factor in generating new business. In this scenario, havin
g a well-positioned website on Google is certainly of great value. For your website to appear among the first options, it needs to be optimized with SEO (Search Engine Optimization).
Using the logic of micro-moments , this strategy is very efficient, since, based on. The principle that people are looking for quick and accurate answers. Companies that are better positioned in the search engine have a great advantage over their competitors.