Leave a comment Comment  Data communicat, interactions on a numerical level with social mia are also flaunt. In fact the combination of social networks and television have. Become the central element in the analysis and planning activities of a television’s strategic communication. Starting from August , Nielsen monitor interactions on Facebook and. Twitter relating to all programs broadcast by Italian broadcasters hours a day, days a week. The data shows that every day, , unique Italian users of the two social networks have publish content in.

A Post or a Tweet

Or interact through Likes, Shares, Comments, Retweets. Mentions seo expate bd with material creat by other users or by the broadcasters themselves. The most comment television genres are: in first place sport ( million interactions, or % of the total, taking into account however that the Rio Olympics which creat unprecent traffic); in second place are talent shows and reality shows , while in third place are television series, thanks also to successful titles that have attract extraordinary television audiences the likes of which have not been seen for years.

The Doctors Anti

Mafia Squad, Inspector Montalbano, The Singapore Lead Young Pope just to name the most famous). SPORT % TV SERIES % REALITY % Facebook record % of unique authors and % of overall interactions regarding sport but it is almost insignificant for talent shows, reality shows and television series where Twitter dominates, while the most active age group is was in the – year target. These data obviously become indicative for advertisers who have a new element of evaluation to define the type of investment, the monetary quantity and the most significant program for their target. Another change is given by the way in which the television product is us since, excluding large live sporting, musical or top show events, the consumption of television content increasingly takes place from one’s own device and at.