Competition is fierce in many industries, and some companies are willing to take drastic measures, even unethical ones, to make sure they come out on top. One method is spreading false information about competitors, which can be done in a variety of ways such as paying individuals to post fake product reviews, creating fake offers, and making false statements on social media.
Nurture Your Reputation
It’s harder for the public to believe negative job function email list information about a company that has a solid reputation. That’s why proactive PR and marketing are essential. Here are a few steps to take to nurture your reputation online:
- Share your brand’s story. Create a communications plan that includes regularly releasing authentic promotional assets such as articles, blog posts, videos, infographics, social media posts, and other content. Don’t skimp on quality or information accuracy. Include information about and examples of your values, such as honesty and transparency.
- Encourage employees. Happy guide to amazon advertising employees can be the best ambassadors for trustworthy companies. While you should never make it mandatory for team members to share their experiences online, you can encourage them to do so, and make it easy for them, such as by regularly sending them sharable corporate content.
Monitor Social Media
Use a social monitoring tool to identify mentions of your company name, brands, and employees. Be aware that people not associated with your business can create a fake account under your company’s name or something similar and create false or offensive posts that look like they came from you. So, you’ll want to keep an eye out for this issue as well.
Be Aware of Fake Reviews
In a recent article, the World Economic trust review Forum estimated that 4% of all online reviews are fake. The article states, “Translating this into economic impact. The direct influence of fake online reviews on global online spending is $152 million.” The reason this practice is so widespread is that. It can be very profitable, returning in sales many times the amount spent on creating fake reviews.