Creating the perfect eBay listing is a fine art. Back in the day, you thailand telegram data could snap a couple of photos on your digital camera… Explain that your product is new and works, it was just a gift from your Aunt Joan that you really didn’t want. And you had a winning listing. But now, things are a little more complicated. Especially if you’re a business seller. With one billion live listings on eBay, competition is fiercer than an episode of RuPaul Drag Race. So, here’s what you need to know if you want to push your listings to the top of the pack using eBay SEO.
How Does Cassini Work?
It may sound like the name of a magician for hire, but it isn’t. understanding your organic users Cassini is the name of eBay’s search engine. It’s important to know how Cassini works because for eBay listings, search is everything. Aron Hsiao at The Balance Small Business says, “Because eBay’s marketplace is highly search-oriented, sellers that get great search placement—meaning an appearance on the first page or two of results—move product Sellers that don’t get great search placement struggle to survive.” Cassini tracks a number of metrics to determine the position of your listing. We can split these into two categories: Account-Based Ranking Factors
- Shipping prices, policies and delivery times
- Returns policies
- Speed of response to customer queries
Optimize Your Listing Title
It’s surprising just how important the title of your listing is. taiwan lead Title Builder analyzed one million eBay titles to see how certain elements affected the number of sales. As you might expect, they found that more popular keywords in titles equals more sales (up to a certain point): Some other interesting revelations from their study include:
- Including the word “New” in titles decreases sales.
- Using eBay acronyms, e.g. NIB (New in Box), decreases sales.
- Adding item specifics, e.g. size/color, increases sales.