It’s no surprise that growing competition between hotels and online travel agencies is driving a profound overhaul of hotel digital strategies.
According to Google ‘s latest report for Latin America , 51% of travelers continue researching after booking, and 28% have yet to start planning their next trip. This highlights the importance of being present at every stage of trip planning, which can last up to a month. This is because 48% of travelers book accommodations and activities between two and seven days before departure. Additionally, post-sales service is crucial, as 1 in 10 people cancel and rebook their trip.
Source: Google for Latin America
Despite these challenges for the hotel community , direct bookings have remain steady, highlighting travelers’ growing preference for special database personaliz offers and direct connections with hotels. The integration of artificial intelligence into digital marketing strategies has proven crucial, increasing hotels’ direct revenue through platforms like Google’s Performance Max and Meta’s Advantage+, which have significantly optimiz the effectiveness of advertising campaigns.
This adaptation not only benefits large chains
But also enables independent hotels to compete effective strategies for designing successful more effectively in today’s digital market. Now, taiwan lead with this context explain, I’ll share the most popular platforms for digital advertising.