As companies increasingly adhere to Black Friday, consumer protection agencies and customers have become more aware of scams. These include false discounts, such as the famous “half off double” offer.
Because of this, those who do not create real offers lose credibility ! To avoid this risk, the ideal is to develop genuine promotions, with competitive and transparent discounts.
From discounts on specific products to progressive conditions, both e-commerces and long-cycle businesses can adopt the strategy.
At the same time, it’s crucial poland telegram data to be clear about your business model and customer acquisition cost (CAC) . This will help you ensure that your promotional efforts are actually profitable.
Even if the profit margin per product or service becomes smaller, the increase in volume can compensate. Therefore, it is essential to think about the conditions of the promotion with a lot of strategy.
Be careful not to overload the servers
Since public interest tends to choose social media increase on Black Friday, businesses need to be prepared — including in the virtual environment. Investing in digital infrastructure is like preparing a physical store to ensure customer comfort.
For e-commerce, this is even more important, since a lack of preparation may cause the server to not be able to handle the extra volume of accesses and orders. Therefore, it is ideal to carry out tests to find out the real capacity of the structure and to learn about the alternatives offered by the provider.
For companies with longer sales cycles, it is necessary to prepare the website and automation tools, such as CRM . Since there may be peaks in interaction and lead generation , the structure must be able to keep up with this movement.
Without this care, the chance of ending up with dissatisfied customers increases . Therefore, having clarity about the structure based on operational planning increases the chances of success!
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Strengthen security
The increase in public south africa numbers interest during Black Friday also tends to increase fraud attempts. Therefore, it is essential to take care of security to avoid attacks and other problems.
For e-commerce, the ideal is for the fraud attempt rate to be below 1%. To achieve this, I recommend adopting measures such as updating SSL digital certificates and reviewing security policies.
Online stores and other businesses can also use two-step authentication and identity validation tools, as well as real-time risk analysis tools. With these tools, it is possible to identify suspicious behavior and prevent fraud before it even occurs!
Remember that it is the credibility of the business that is at stake! If security fails at this point, such as with a leak of customer data , customers will lose trust and the image of the business could be damaged in the long run.
Furthermore, problems in this regard can even generate fines from regulatory bodies, including because of the General Data Protection Law ( LGPD ).
Therefore, the ideal is to have a solid security plan to keep the company protected from scams, invasions and other frauds.