Google Shopping
This feature is intended for those who have an e-commerce business and are having difficulty advertising their products online. If this is your case, Google Shopping may be the solution.
Through this platform, you can promote your products, increase traffic to your website, generate more leads and even attract, when possible, customers to your physical store.
To use Google Shopping, you uk telegram data need to send your product information to Google Merchant Center, including general item data, images, prices and terms of sale .
Applications
Finally, you can also place ads in apps, reaching anyone using a mobile device, whether Android or iOS. This way, your brand can reach over a billion people across Google’s network, from Google Search and Google Play to YouTube and the Display Networks.
What has changed in Google AdWords?
The change from Google AdWords to out of sight but not out of mind Google Ads is not just about a rebranding and the disappearance of four letters. After all, everything advertised by Google carries a purpose.
The company’s goal was to align the tool with new work methods and the connections that both society and the market are experiencing. One concept taken into account for the changes was Mobile First . Therefore, performance and layout were prioritized for those who use Google (or its tools) from mobile devices.
Furthermore, the idea of integrating resources into a single product — such as DoubleClick and Google Analytics 360 Suite, which now form the Google Marketing Platform, an umbrella that also includes Google Ads — has gained a lot of traction. Facilitating joint work between different teams and areas of the same agency or company is one of the demands recognize by Google and put into practice.
Below you will discover all the new features that Google Ads has added in 2018. Stay tuned!
Smart Ads Deployment
Since the goal is to attract users to china numbers your business and ensure they have a seamless experience on that journey, one of the changes in Google Ads was the implementation of Smart Ads. But what does this mean?
It doesn’t matter what type of platform it is — the essential thing is that the customer experience is multichannel and integrated and, in addition to interaction in the virtual world, also leads to visits to the physical store and phone calls.
We can’t forget, either, the creation of the new Google Ads Integration Center. Thanks to this functionality, it is possible to connect all Google products and even use third-party services to achieve the best marketing performance .
New Google Brands
While Google Ad Manager combines two widely used tools — DoubleClick for Publishers and DoubleClick Ad Exchange — Google Marketing Platform has absorbed the DoubleClick ad network and Google Analytics 360. All of this ensures that ads reach more and more people, across multiple platforms.