Hello! This is the digital agency Hope Group : we help e-com businesses grow, focus on marketing ROI, are famous for our systematic approach, and we Channel for a B2B Brand confirm the results of our work with cases.
To avoid wasting your budget, you need to work consistently and comprehensively: study your audience, select channels, prepare job function email database creatives, select working funnels and targeting settings, and evaluate the effectiveness of strategies. In this article, we will tell you how, thanks to a systematic approach, we brought subscribers to a channel in a complex B2B niche and kept the price per subscriber at optimal values.
About the project
The customer is a brand under NDA. Helps other companies improve their productivity:
- automate work processes;
- increase performance indicators;
- create service centers to process orders.
Campaign objectives
The customer’s first request is to test a new Channel for a B2B Brand tool mobile lead for promoting the company’s Telegram channel and understand whether it works to increase the number of subscribers in the Telegram channel.
Two weeks were allocated to evaluate the tool’s performance. Spoiler: the testing was successful, and the client was ready to scale up the promotion .
The second request was to meet the KPI within 6 weeks for the number of subscribers and their price. According to the media plan, we had to Channel for a B2B Brand work in three periods. In each of them, we planned to launch 16 ads in channels from the topics “Business”, “Finance and Investments”, as well as personal blogs of experts. Here are the indicators we had to come to every month:
- 597 subscribers for 251 ₽
- 651 subscribers for 231 ₽
- 651 subscribers for 231 ₽
A budget of 95,000 ₽ was allocated for each period, a total of 285,000 ₽ for 48 ads.