Do you remember the persistent ads that kept appearing on your screen? The public learn to avoid these types of ads and for this, Inbound Marketing emerg. With this strategy, it is not your company that goes to the consumer, but the consumer that reaches your company. And how to do it? Through relevant content!…
The digital marketing strategy is a set of actions to attract the target audience of a certain brand and convert it into conversions, that is, into customers who consume the products/services of that company. These strategies also serve to develop a brand identity. The Coca-Cola Christmas song, for example, is a well-thought-out marketing ploy that…
Thus, he can design and develop a precise product that solves the problems of these users. 8. Commitment to your brand The more complete, intuitive and simple the features of your digital products, the more engag the user will be with the solution and your brand. This commitment increases trust and space in the customer’s…
Verify! 1. Smoother sales process As we mention earlier, UX aims to improve the usability of a website, for example. When the product has a good UX, it sells more easily, since it already arouses the ne and desire of the user. That way, when a seller gets in touch (if necessary), it’s much easier…
In this way, it is very important that the UX Design professional investigate. Carry out tests and more tests to collaborate in the growth objectives of your business. Impact people in a positive way. Talk to one of our UX design experts Pillars of a good UX Design To ensure that your company offers a…
Contact one of our experts for more information ! UX Design literally means User Experience, translating into Portuguese: “User Experience”. This is a strategy with actions that go beyond design, since it guarantees the delivery of the best content in a responsive, enjoyable, organiz and intuitive way. UX is on people’s lips and you must…
To fulfill its role, the person must be the result of research, analysis and construction and follow the steps: Collect data; Do the interview; Analyze the data; Structure the person; Create a strategy according to that person. How to create campaigns and strategies for the person? Once you’ve learn more about people and what they…
The tone and voice of a brand is one of the most important points of communication with the customer. For this, it is necessary to know the audience in depth so that the production of content is accurate and generates income. Thus, you can also define the communication channels, knowing which network to focus your…
You ne to develop a persona. If you are looking for a Digital Marketing strategy that will lead you to satisfactory results, you ne a person. Thus, it is possible to send the right message to the people you want to reach and have a better chance of success. Without a well-defin persona, you may…
Look for commonalities between people who already know and identify with your brand, they can be great role models for you. You can classify the person in several different ways: gender, age, demographic region, marital status, among others. The main characteristic that must be consider are the consumption habits and personal preferences of each one….
Before you release your final version app to the public, potential bugs and ensure that you deliver the best possible app to your consumers. See if the plann flow is working correctly and look to launch the beta for real users to provide feback and reviews as consumers and not technical ones. After the tests…
Know all the expenses Developing an application is an investment. In addition to being an iPhone app, you have to be willing to use your own app, and that comes at a cost. It is necessary to have a defin budget to start the process of creating the App, since it implies the hiring of…
