If consumers view a product or check out a service that has no feedback, they have nothing to base their purchase on and may move on to someone By using negative reviews else with a more robust portfolio of reviews. Here are some more important statistics from an in depth local consumer review survey from Bright Local:
- “84% of people trust online reviews as much as a personal recommendation
- 90% of consumers read less than 10 reviews before forming an opinion about a business
- 54% of people will visit the website after reading positive reviews
- 74% of consumers say that positive reviews make them trust a local business more”
Online reviews are a rare commodity
According to SCORE, 35 percent of people general manager email lists rarely leave reviews, and 20 percent never leave them. Reviews are rare, and they’re a commodity because they influence purchasing decisions. If consumers buy based on reviews and you have none, then they may be less likely to purchase your product.
Negative online reviews can help your business improve
The American Marketing Association recently published an article about online reviews, focusing on a few different businesses and their experiences with them.
A business called ReviewTracker, which use infographics to clearly prent your key provides research about consumer behavior, such as online reviewing, gave this feedback: “Online reviews have become the fountainhead of the modern customer journey.
Monitor and engage them, and see your image rise in consumers’ estimation. Ignore them, and you leave your marketing to the mercy of the masses.”
you can follow up on their experience and try to remedy the situation.
By ignoring them
or not allowing reviews at all, you allow phone number thailand that negativity to flourish. It’s better to meet issues head on, rather than ignore them outright. Kenney Moor of Hwy 55 Burgers, Shakes and Fries was interviewed by the AMA for this article, and said that they welcome negative feedback.
“The focus on product reviews has extended to hiring an employee whose job duties include reaching out to customers that report bad experiences and, ‘turning it into a positive.’
So far, the system has resulted in the average rating for Hwy 55 locations jumping from 3.8 to 4.1 stars. Same-store sales are up as well,” the AMA reported.