As you can see, selling more on Black Friday also involves preparing to handle a higher volume of interactions and conversions. To better handle this increase in interest, the tip is to.
With them, it is possible to perform several tasks and, at the same time, personalize contact with each client or opportunity. This way, it is possible to deliver the ideal message to the right person at the most appropriate time .
A classic example, but one russia telegram data that works especially well on Black Friday, is to send a series of emails to those who abandon their shopping carts in your online store . If the lead doesn’t open the message, they can receive another email a few days later with a special discount, increasing the chances of conversion.
Use automation tools
It is also possible to invest in increase the number of leads post-purchase follow-up messages and even emails and SMS with exclusive offers during Black Friday . All of this is done without requiring major team intervention, allowing you to achieve scale throughout the process.
Therefore, automation is a great ally to handle this increase in interest without overloading the team. Furthermore, it is possible to keep the customer engaged and it is still possible to reduce CAC .
Tip: RD Station CRM: 9 unmissable sales automation models
Prioritize user experience
User experience is crucial to south africa numbers purchasing, especially during Black Friday. In practice, this can be the difference between converting or losing sales during this period.
Especially when thinking about the digital environment, it is essential to ensure a fluid and agile experience, so check how the website is navigable and whether it is responsive on mobile devices , for example.
This is important because smartphones are the primary means of e-commerce shopping worldwide , so people expect fast, simple and secure browsing.
In addition to thinking about the layout of your website or online store, it is essential to ensure a quick and intuitive checkout. The idea is to reduce the number of fields to fill out and offer different payment methods, for example.
In general, preparing your website for an increase in traffic is essential to reduce the risk of crashes and create a positive experience. Every second counts and results also depend on the ability to offer your audience what they are looking for, in the best possible way!
Black Friday and the mental triggers of scarcity and urgency
Black Friday is a great example of how to use mental triggers to sell more. At the same time, this is a controversial strategy that divides opinions, so it is essential to know how to use it in moderation.
The main triggers are scarcity and urgency , as they play on the customer’s fear of missing out on an excellent opportunity. In the case of the scarcity mental trigger, the fear is that the product will run out, which includes elements such as “last units” or “limited stock”.
The mental trigger of urgency triggers the fear of missing out on a limited-time promotion. Examples include phrases like “today only” or “discount valid until midnight.”
Since these triggers can increase conversion rates , it is essential to know how to use them. One possibility is to use countdown timers with the offer’s expiration date, showing how much time the person has to take advantage of it.
You can also highlight how many units are left on the website and send emails, SMS or “last call” style notifications.