After becoming part of the Brazilian retail calendar, Black Friday has become one of the most anticipated dates for businesses of all types. From online stores to B2B businesses, there is great interest in how to sell more on Black Friday , especially through Digital Marketing strategies that make all the difference in results!
Being successful in this task can boost the results of any company, since, in 2023 alone, the date generated R$4.9 billion in sales. For 2024, expectations are for growth: according to Opinion Box , 55% of consumers already know what they want to buy and 43% intend to spend more than in 2023.
So, do you want to find philippines telegram data out how to sell more on Black Friday and take advantage of one of the most anticipated dates of the year? I’ve put together 10 tips for you to put into practice. Check it out!
After all, how to sell more on Black Friday?
To know how to sell more on Black Friday, you need to draw up a good strategy and prepare yourself adequately for this time of year. Check out 10 suggestions below and find out what to do!
Analyze past data
If your company has already you may be interested participated in other Black Friday events, I have good news: past data is valuable for your strategy ! With information from previous sales, you can understand the performance of your e-commerce business or the customer’s purchasing journey , in the case of long sales cycles.
Among the main information to collect and analyze are:
- Number of sales;
- Number of simultaneous accesses;
- Audience on social networks;
- Conversion rate at each stage of the funnel, if applicable;
- Sales conversion rate;
- Revenue generated;
- Profitability.
With these and other south africa numbers indicators, it becomes easier to identify behavior patterns and opportunities . It is worth using this understanding to adjust the infrastructure or even to adjust communication for each stage of the purchasing journey.
The fact is that you can — and should! — use this data to set goals, align your approach, and increase your chances of sales . Using your audience knowledge to your advantage is one of the main ways to increase sales on Black Friday.
Develop an operational plan
Knowing how to increase sales on Black Friday also involves creating a well-rounded operational plan . It serves as a map to guide the team from preparation to sales, preventing teams from getting lost in the chaos typical of this time of year.
In the case of e-commerce, it is possible to include all the details, such as stock reinforcement, logistical adjustments and even team training.
For companies with longer sales cycles, it is worth aligning the Marketing and Sales teams and preparing lead generation and nurturing campaigns . This way, opportunities will be more ready to purchase at the time of Black Friday.
It’s interesting to think of the operational plan as planning a big event. You need to define all the details and make sure that each element arrives on time !
With an operational plan for Black Friday, you can ensure that everything is in place to increase your chances of sales . After all, knowing your business model well and investing in the right channels makes all the difference in generating the expected results.