More versatile data. Such as various heatmaps and screen recordings. Provide valuable information about the behavior of potential customers in your online store. The metrics of the act phase are even the most important for the development of your online store if there are no metrics of the act phase and it is stat that there are no conversions of the convert phase. It is very difficult to start looking for reasons for the zero number of conversions in the convert phase.
Convert phase are typically focus on measuring
The metrics of the convert phase are typically focus on measuring purchases. Both in terms of units and euros. At this stage. It is important to measure business lead the development of the conversion rate (as a whole. But also channel-specific!) and the functionality of the payment process. I.e. How many of those who have add to the shopping cart move to the checkout and complete purchase. Regarding digital marketing. It is good to measure channel-specific roas in the convert phase.
Assign value from conversions to the
The return-to-investment ratio of different channels. In addition to just looking at roas. It is important to invest in the fact that the roles of marketing channels in your customers purchase process have been studi the channel-specific roas goal should be in line with the role of the digital marketing channel in your customers purchase process. By studying the channels from the perspectives of different attribution models. You get valuable information about which stage of the buying process is best serv by different digital marketing channels.
Also read attribution modeling assign value from conversions to the channels to which it Singapore Lead belongs examples of convert phase metrics number of purchases yield online store conversion rate average purchase size advertising channel roas (return on advertising investment) engage – engage the customer and make him buy again the engage phase is extremely important in online shopping. Because it tells you how your current customers engage. In principle. Acquiring new customers is always more expensive than keeping current customers and nudging them towards repeat purchases.