The segment of developing customers Set marketing first? For prospects prospects can be identifi users or. For example. A group of unidentifi visitors that you want to track and further develop towards conversion by acting in this way. It is possible to target marketing to certain segments and customer clusters bas on their behavior and […]

Quick wins are usually smaller and big wins are on the horizon. We help our customers to utilize the rfm model and apply it to various business activities. E.g. With the following technologies active campaign . Read also activecampaign 101 an overview of the pros and cons of the tool klaviyo salesmanago simon data salesforce […]

When the entirety of the measurement Marketing activities has been implement in accordance with the mrace® model . The purchase process must be taken into account holistically. When we set goals. It is good to clarify the perspective of business. Sales and marketing as well as digital channels. When planning the instrument cluster. It is […]

More versatile data. Such as various heatmaps and screen recordings. Provide valuable information about the behavior of potential customers in your online store. The metrics of the act phase are even the most important for the development of your online store if there are no metrics of the act phase and it is stat that […]

Those customers who buy from your online Goals to be in store often and with larger than average amounts are naturally more valuable to you in terms of lifetime value than one-time buyers who order with small amounts. In terms of the success of an online store. It is important to get customers who have […]