Most companies have already start the Metaverse race, but this new world is very different from the journey many companies are taking. While many are still talking about digital transformation, we were present with a new reality during the pandemic. Yes, COVID was the perfect lever to spe up the arrival of the metaverse by several years. What we’re going to explore in this article isn’t just how awesome the metaverse is, whether it’s here to stay or whether it’s going to fail. The objective of this text is to address the risks and actions that companies must take to provide an incrible and, above all.

Safe experience to their customers users

Are you ready? In the world of Suriname Email List technology, little is said about migration to the digital environment. Although many companies have not yet complet the digital transformation process, the conversation is already a (giant) step ahead. We can highlight companies like Heineken, which recently launch Silver beer first in the Metaverse and only later in the physical world, where we can feel the true taste of the drink. Gucci has creat a perfect replica of its famous garden in the Metaverse, offering users an immersive experience in the world of fashion. Or even Nike, which made one of its latest releases also in this virtual environment.

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Why did these companies choose

The answer is relatively simple: Customer Experience ! It is no longer surprising to the vast majority of people that the best way to convince someone to buy is no longer through promotions or persuasion tactics. Today, in order to convince someone to buy your product or service, you must first come up with a customer experience-focus plan that will truly impress your Singapore Lead audience and build an incrible sense of ownership. And if the purchasing power is online and you’re thirsty for new experiences, it makes perfect sense to throw your beer into the metaverse, even if people can’t taste it. intersection between two worlds Businesses will soon be fac with an inevitable reality, in which the physical world will come to life within the digital universe.

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