Do you remember the persistent ads that kept appearing on your screen? The public learn to avoid these types of ads and for this, Inbound Marketing emerg. With this strategy, it is not your company that goes to the consumer, but the consumer that reaches your company. And how to do it? Through relevant content! Suppose your business sells hand creams. Therefore, the content should focus on the pain of these people, such as: “You have dry hands, see what to do” or “5 tips to soften your hands”. These contents, well optimiz and with really relevant information.

Will attract the target audience

To your company, where they will Vietnam Email List find solutions to their challenges, in this case, hand creams. To achieve this connection with the target audience, Inbound Marketing uses three fundamental pillars: Content Marketing, SEO and Social Mia Strategies.  1 – Content Marketing Content marketing is the process of creating stories, articles, and other text materials with valuable and relevant information to engage, convert, and delight an audience. They can be publish on your company’s institutional website or in the blog area. Each piece of content nes to be previously studi to position your brand in the right place, at the right time in the purchase journey, and offer solutions to the public.

That is first of all you ne to research

The keywords most search for by your persona (of course, this persona must also be defin), understand what are the main doubts and difficulties that this audience faces in each part of sales. funnel Singapore Lead to make the content interesting. This strategy , when well structur, brings leads to your company organically, that is, it attracts and converts without the ne to invest. 2 – SEO There’s no point writing your content if it can’t be found on search engines, right? To get organic results, you ne to optimize your materials. We do this through a technique call search engine optimization, or SEO . Currently, search engines expect to offer the best results for the user experience.