engagement comes from instagram which records the best top posts on the brand’s proprietary channel. Those together with mia kong. #meandmypeekaboo for fendi’s chinese new year together with the fendi baguette. The peekaboo confirms itself as one of the italian brand’s it bags. Born in 2008 with the fendi spring-summer 2009 collection. The fendi peekaboo is a tote bag with an original shape and name. Then made in different sizes and fabrics. To celebrate 10 years. Last year fendi launch a series of short films with the hashtag #meandmypeekaboo . The same hashtag was us for the chinese new year capsule collection . In which the stories of

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find. Among luxury brands. Choices in this sense which distance themselves from the all star influencers ( +2m followers) or which at least balance the value of each. The engagement rate of a micro influencer. In fact. Tends to be higher than that found in the social profiles of all stars. In the case of moschino . The choice of mia kong is absolutely strategicand seems to confirm the trend record for all the international brands analyz: that is. The objective of reaching an increasingly younger audience (gen z) through b2b email list key figures (read precisely. Influencers) present at a local level. Also in this case. Voce mia leads the total miv® of $771.5k but the greatest

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historic cartoon contributes to a total miv® value of $813.6k . Also in this case the mia voice weighs on the total (44.4%) but the marketing strategy adopt by the brand appears balanc both in the space given to sponsor posts by influencers. Both in the attention dicat to the product and. Finally. In the management of own mia in general. With the official launch of the collection by carlo mengucci.  Singapore Lead Pr & communication director of etro. The micro influencer strategy of #mickeyrat by moschino the size of a micro influencer ‘s community is between 10k and 100k followers . As seen in some previous content relating to influencer strategy . It is no longer so rare to