It’s time to discuss the newest addition to Google’s Core Web Vitals metric family – Interaction to Next Paint (INP). Later in 2024, INP will be included in the Core Web Vitals report to help site owners and developers evaluate their pages based on the new metric. What is Interaction to Next Paint (INP)? Interaction to Next Paint is a new metric that helps website owners and developers understand if the webpage’s collective interactions are responsive. INP measures the time it takes for a website to respond to all user interactions (e.g., clicks a button, taps on a link) and calculates the maximum time that all or most interactions were below.

What is Interaction to Next Paint (INP)?

For example, if a page had a poor INP value that was over Australia Phone Number Data 500ms, this would mean there is one or more interactions on the page that take longer than 500ms to respond, which is considered unresponsive. On the other hand, a good INP score of 000-200ms would demonstrate that your website is highly responsive and interactive, creating a seamless user experience. Image describing Interaction to Next Paint from Quattr Image describing Interaction to Next Paint from Quattr Goals of Each Core Web Vital Metric INP is all about user experience and responsiveness.

By now, we know site speed is very important. In today’s fast-paced digital world, users expect fast and responsive websites. If your website is slow to respond to user actions, it can lead to a poor user experience, increased bounce rates, and lost revenue. INP helps lift back the curtains on finding interactivity pain points.

Goals of Each Core Web Vital Metric

This new metric differs from other Core Web Vital metrics, specifically Australia Phone Number focusing on user interaction. The other metrics round out a balanced profile for page speed. Core Web Vital Metric Goal First Contentful Paint (FCP) Measure loading speed First Input Delay (FID) Measure initial page load interactivity Largest Contentful Paint (LCP) Monitor visual stability Interaction to Next Paint (INP) Measure collective interactions INP is particularly important for websites that heavily rely on user interaction, such as e-commerce websites, social media platforms, and gaming websites.

A low INP score indicates that the website is responsive and provides a great user experience. And, of course, improving your website’s INP score can also positively impact your search engine rankings. As of May 2021, Google uses Core Web Vitals as a ranking signal for search results. We also found in a recent study that Core Web Vitals can have a direct impact on website traffic and conversions. Shortcomings of FID and How INP Improves Upon Them After a year of testing and getting feedback, Google has announced that INP will officially be replacing FID as the new Core Web Vitals metric for responsiveness in March 2024.