Within content marketing, we’ve often used several engagement metrics to understand content engagement: time on page, scroll depth, link or button clicks, and so on. With GA4, there’s a new metric called engagement rate, giving us one holistic metric to summarize user engagement on a page or site. What Is Engagement Rate in GA4 & […]
It’s time to discuss the newest addition to Google’s Core Web Vitals metric family – Interaction to Next Paint (INP). Later in 2024, INP will be included in the Core Web Vitals report to help site owners and developers evaluate their pages based on the new metric. What is Interaction to Next Paint (INP)? Interaction […]
So as you can attract tons of potential clients by accessing white papers case studies templates eBooks infographics guide research reports always make sure your gated assets spark curiosity. Otherwise your audience won’t be giving you their information. For example, if your business has written a research paper on key findings for the business’s success […]
Followers such as comments, photos, videos, etc. The best part is that it’s free and doesn’t require much effort on your part. Plus it helps you build trust and credibility with your audience. People are more likely to buy brands recommended by people they know or follow. The de facto value is enough that some […]

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