Choosing the right keywords is crucial to influencing the success of your ads. Google’s Keyword Planner, for example, can help you find specific terms . Important aspects that underscore the relevance of keywords in SEA include the following:
- If keywords are chosen that have little or no relevance, users will quickly abandon the site. This is not only a waste of money, but can also negatively impact the website’s reputation and thus its ranking in organic search results.
- Relevant keywords can positively influence the click rate.
- The more convincing the advertisement of products or services is, the higher the return on investment (ROI).
How do I find relevant keywords?
The first step is to define your target audience. This is especially important because search behavior can vary from one audience to another. Information telegram data such as geographic location, age, preferred language, and regional dialects can be helpful in defining target audiences. It’s also advisable to distinguish between B2B and B2C customers, as their needs and search intent often differ.
Analyze search behavior
After identifying the target audience, you should analyze their search behavior. This also includes putting yourself in the customer’s shoes. Questions like “What problem does my customer want solved?” or “What services or products is my customer looking for?” can help identify a suitable keyword.
Find similar search terms
Once a suitable SEO or SEA keyword has been found, similar search terms can also be used to identify alternatives. Especially for highly competitive looking to the future: key technology trends for 2024 keywords, it can be useful to focus on an alternative search term that is less competitive.
Use tools
Finally, you should use tools to determine important metrics such as search volume and search term difficulty. The free Google Keyword Planner or the paid Keyword Research Tool from Semrush are particularly recommended for this.
Conclusion
Keywords are a key success factor in both SEO and SEA. The importance of choosing the right keywords is reflected primarily in whatsapp database brazil visitor numbers, conversions, rankings, and visibility. A well-thought-out keyword strategy is therefore necessary for both SEO and SEA, for example, to reach target groups and thus generate more sales. Relevant keywords therefore form the foundation of both areas and are an important component of any growth strategy that can contribute to success in online marketing.