Have you heard of Lead Scoring ? It’s a way to identify which leads are hotter or colder in relation to what the brand wants them to do.
When the lead is “quality”, it is warmer: open to deepening a relationship with the company and buying from it , demonstrating this through several visits to the website or blog , downloading materials, sending messages, etc.
A cold lead is just the canada telegram data opposite: no matter how hard you try, they don’t engage at all — and, therefore, are further away from making a purchase .
Knowing how to qualify leads has a direct impact on increasing sales because, without identifying who is who in your contact base, you end up “singing to the wrong audience”.
You’re missing out on hand raises
Make no mistake: even if women’s day: marketing exposed in its darkest side, takes on the challenge and updates the sales funnel is a step-by-step process with a top, middle and bottom, your lead may show interest in closing a deal at any time.
This is when we say that the whatsapp database brazil lead has “raised their hand” — they give the marketing team permission to direct them to the sales team because they believe the brand will be a perfect match.
Keeping an eye on the number of hands raised is crucial to ensure you don’t miss out on selling to those who want to buy — and who, with Inbound Marketing , will buy more often.
So, don’t forget to give your lead this opportunity through offers and CTAs throughout your content !
Generate more sales with Orgânica!
Now that you understand the possible reasons why your sales are not happening, keep in mind that context is significant in a successful Digital Marketing strategy — especially when creating content for Inbound Marketing .
Everything that Orgânica has learned, in more than 15 years of work, is that different types of companies need to update themselves to break away from the molds established by marketing of the past — or even by the “more of the same” Digital Marketing that we still see around.
This requires observation and innovation on the part of the brand so that it doesn’t forget that it is dealing with real people!
Use your common sense to understand the real reason why your company is not generating more sales and, if you need help, take our free Digital Marketing diagnosis . We will be happy to help you!