Your company may even attract and capture the attention of hundreds of people on the Internet, but without a strategy that directs their actions towards the business objectives, this popularity will be of little use.
What you really need to do is teach them how to buy your product or service using Digital Marketing . I’m not talking about producing videos on how to use your website’s shopping cart, nor about writing a page with your return policies.
I’m talking about using Inbound Marketing to spark desire, urgency, and the feeling that your audience is missing out brazil telegram data on something by not getting on board with you!
So I’m going to shed some light on the most common reasons why your content isn’t generating sales — and what you can do to change the game.
What is Content Marketing?
Content Marketing is a very common Digital Marketing strategy in Inbound Marketing , which uses the creation and sharing of useful materials — that meet people’s search intentions — in different formats, such integration of cms bitrix: site management with tilda as e-books, videos, social media posts or blog content, like the one you are reading now.
All of this is capable of improving sales because it educates people about what a brand has to offer, mainly using SEO and paid media strategies , for example, so that content can be found more easily on the Internet.
This makes it easy:
- Achieving the Ideal Customer Profile ;
- Gain authority and trust;
- Convert a visitor into a lead;
- Fix the brand in the mind of this lead;
- Teach the lead to buy from the company.
Through the content , the whatsapp database brazil public also sees the company’s interest in its customer’s success — which increases the chances of closing a deal with you when purchasing a more complete solution!
Tip: Understand how Sales Success is related to Customer Success
After all, why isn’t your content generating sales?
I don’t know what market niche you’re in, nor have I analyzed your company’s metrics , but it’s likely that at least one of the causes listed below is the real reason for the lack of sales with your content . Check it out:
You don’t have a well-defined sales funnel
A sales funnel is as obvious an idea as it sounds: a funnel with a top, middle and bottom, which guides a curious person through the entire purchasing journey .
This person is initially a mere visitor , who can become a contact (lead) and then a customer . If everything goes well, he or she will even become a fan and promoter of your brand !
Marketing, Sales and Retention Funnel
Let’s see more details about this process using an example? Think with me:
When a person searches for a solution on Google and ends up on a company’s website , they don’t necessarily know the brand, they don’t know that there are more complete solutions to solve their problem and they may not even know that they are willing to pay for it.
This potential customer is then at the top of the funnel .
The job of Content Marketing is to make you so impressed with what the brand has made available to help you that you will accept more content suggestions because you will trust your ability to solve problems related to that topic.