Before thinking about selling more and winning over more customers, it is necessary to retain consumers and increase the company’s average ticket, focusing on improving the company’s profitability with lower costs. To do this, it is necessary to focus on Customer Success.
Customer Success
Focusing on Customer malaysia telegram data Success means constantly seeking not only to close sales , but to actually resolve the problems faced by the customer , providing efficient solutions.
This strategy is essential for consumer retention and so-called loyalty , as it allows the company’s profitability to increase through less investment than searching for new customers.
This happens because satisfied app clips vs. instant apps customers buy again and trust the brand to buy more, in addition to becoming evangelists, recommending the company to people close to them.
Within this concept, we can work on other very interesting sales strategies such as upselling and cross selling , both of which can only be use in conjunction with retention.
Upsell
This is an incremental sales technique , that is, by suggesting an increase, the seller allows the customer to purchase sault data something extra in their purchase, usually worth more than the initial item. This model is often use in service subscriptions.
Crossell
In a cross-sell strategy, we offer complementary products , that is, products that have some relation to the initial product select by the customer. For example, you can offer a flashlight to someone who is buying a camping tent, since it is an item that is also use in camping.
Here at Orgânica, we are a Digital Marketing agency specialized in working on Customer Success strategies, and one of the company’s partners, Estevão Stumpf , is considered one of the top 100 professionals in the world in this area!