An internal link is a hyperlink that connects one page to another within the same site.
Internal linking is the way of interconnecting pages with each other through links.
Proper organization and optimization of all internal links within your website leads to the formation of effective internal linking .
How to build an effective internal network
A good design of your internal linking has a positive effect on the natural referencing of your website.
Your page rankings will improve, gain more visibility on search engines and your web traffic will increase.
Create more content
The more content you have, the easier phone number list it is to build your architecture with a diversity of links, start optimizing your quality content and linking it together to achieve effective internal linking.
Define an ideal structure for your website
Prioritizing your pages is essential to developing a good internal linking strategy to ensure a quality experience for Internet users and search engines.
The organization of internal meshing by silos is the most used method
This method of thematic silos consists of creating internal links between pages while dealing with a similar theme with the aim of responding to user requests.
Optimize the text to which you anchor your internal links
The link anchor is the clickable text on which your link to another page of your site is positioned; it appears in blue.
Here are some rules when placing link anchors:
- Write your anchors well : Use how to optimise your amazon ads relevant keywords that match the content of the landing page, include one or more keywords, but be careful of over-optimization “ anchors with lots of keywords”
- Contextualize your links well: choose the words of the links carefully so as to inform visitors about the content of the target page.
For better SEO, vary the anchors of the links as much as possible, check all the internal links whose targeted pages no longer exist, such a case leads to a 404 error
Tips to follow :
Only insert links that will add value to your readers
Don’t over-optimize your link text : 6-8 words maximum length 60 characters.
Include a reasonable amount of internal links.
Importance of internal meshing
Thanks to an internal meshing strategy:
- You allow Internet users to easily navigate the website
- Encourage readers to stay on the site
- You help Google analyze your site.
- Improve SEO
Make it easier for Internet users to navigate
Good internal linking offers your visitors better navigation, making it easier for them to easily explore different web content on your website, in order to find the most interesting topic.
The relevance of internal linking allows Internet users to linger on your site and explore it in depth through the content. This increase in user connection time significantly reduces the bounce rate.
Help Google crawl your site
A well-structured internal mesh sale lead of clearer, more relevant content makes it easier for GoogleBots to crawl by guiding them from page to page. Google can analyze all the pages of your site easily and determine the importance of a page in relation to the other pages of your website.
In fact, Google will reward you with better natural referencing.
Improve the PageRank of the site’s pages.
Each page has a PageRank, which indicates popularity, defined by Google as “ranging from 0 to 10.” A portion of this PageRank is then transferred from one page to another.
Internal linking allows you to share the notoriety of certain pages with your pillar pages, hence improving SEO.
Reduce page depth
Page depth is defined by the number of clicks it takes to reach a page from your site’s home page.
A well-built and structured internal mesh allows you to reduce the depth of the pages
It is recommended not to exceed 3 clicks from your home page.
If you need help with your website’s SEO, your SEO consultant is always there for you.