Reduce Churn Rate
If you really want to reduce your business’s CAC , you need to seriously think about reducing your churn rate too! Churn rate is the rate at which a company loses customers in a given period.
There is no logic in thinking hong kong telegram data exclusively about reducing Customer Acquisition Cost without optimizing your loyalty — so that you extract maximum revenue over time through new business with the same customers , paying your costs and generating more profits.
Therefore, reducing the churn rate is not directly related to reducing CAC , but it is an optimization of results in generating revenue and profit for the company.
Tip: Increase customer retention through Customer Success
Do Inbound Marketing
To reduce CAC , you need to be relevant to potential and current customers, and this can only be achieved through a strategy improving workplace relations that attracts potential customers with the ideal profile, generates conversions, sales and delights customers, reaching after-sales .
Inbound Marketing is a methodology that connects all the dots, integrating channels such as social networks , search engines and email, and optimizing ads and SEO , to expose your positioning and generate the desire to have your company as a supplier!
Traditionally, there is a lot of confusion in companies’ Digital Marketing : each channel has its own language, visual style and strategy. However, organizing these different factors, tools and channels, in itself, generates better results and reduces CAC ! However, this is not the great beauty of Inbound:
Inbound Marketing whatsapp database brazil implements Content Marketing intelligently and, by using the right content for each stage of the sales funnel, it can increase the company’s conversions by up to 7 times . This is a complex subject and, to learn more about it, click on the following image:
Tip: Orgânica is a Digital Marketing Agency specialized in Inbound Marketing . Find out more!
Calculate your Customer Acquisition Cost
As you can see, there are several strategies to reduce CAC and, in any of them, you need to do consistent planning to achieve good results.
To help you, we have created the CAC Calculator Spreadsheet ! With it, you can and plan how to increase your profits!