How do brands handle unsubscribes and re-subscribes in their SMS marketing lists?

SMS marketing is a powerful tool for businesses of all sizes. It can be used to reach customers with timely and relevant information, build relationships, and drive sales. However, it’s important to handle unsubscribes and re-subscribes correctly in order to maintain a healthy SMS marketing list. How to Handle Unsubscribes When a customer unsubscribes from…