How do brands ensure SMS marketing compliance with TCPA regulations in the US?
The Telephone Consumer Protection Act (TCPA) is a federal law that regulates telemarketing spam. It was enacted in 1991 to protect consumers from unwanted calls and text messages. The TCPA applies to all businesses that use automatic telephone dialing systems (ATDS) to contact consumers. For SMS marketing to be compliant with the TCPA, businesses must…
